Primary and Secondary Audience

 PRIMARY AUDIENCE:

Name : Esther Enirayetan

Name : Kotryna Baronaite

Age : 17

Occupation : ALevel Student, Entrepreneur, Retail Worker

Psychometric Group : The explorer, The reformer

Interests : Music, Concerts, Fashion, Sport

Favourite music genre : RnB, Rap, Hip-Hop

Application to brief : Kotryna loves listening to music, she also goes to concerts a lot and has an understanding of different music genres. She also owns a clothing brand, which she models for, and also designs. I chose her to be apart of my NEA, as she isn't afraid of the camera, and she can embody her position, as she listens to music that fits her position - RnB/Hip-Hop.

Name : Kendra Nuwogu

Age : 17

Occupation : Film Student

Psychometric Group : The explorer, The reformer, The mainstreamer

Interests : Music, Travel, Fashion, Directing, Acting, Social Media 

Favourite music genre : RnB, Rap, Hip-Hop

Application to brief : Kendra attends a film academy, so she is very familiar with directing, editing, filming and acting. She also loves singing, so she is able to get into 'character', also, this will be helpful for performance shots as well as videos that could be used in the website 

SECONDARY AUDIENCE:

Name : Matthew Enirayetan

Age : 19

Occupation : University Student, Retail Worker

Psychometric Group : The explorer, The reformer, The mainstreamer

Interests : Guitar, Music, Travel, Sports, Engineering 

Favourite music genre : Gospel, RnB, Rap

Application to brief : Matthew is very skilled in piano and electric guitar. This will be useful as for the performance shots, he is able to accurately execute it. He also listens to a lot of RnB and Rap music, so he is able to convey and act out what he normally listens to, it isn't foreign to him and he is comfrotable with it.

Name : Grace Enirayetan

Age : 22

Occupation : University Student, Influencer, Retail Worker

Psychometric Group : The succeeder, The explorer

Interests : Music, Vlogging, Fashion, Social Media, Travel

Favourite music genres : RnB, Rap, Gospel

Application to brief :  Grace has a vast interest in different styles of music, and often goes to a lot of concerts with her friends. She also loves the camera attention! This is shown as she was part of an EE ad campaign, she's also modelled for some of her friends brands. She can adapt to any style and execute it well!