Mood Board Ideas

 MOOD BOARD FOR MAGAZINE FRONT COVER

This mood board idea is for my first cover, the RnB/Rapper artist.

This mood board idea is for my second cover, the 'Girl Band'.

Website Ideas

 I would like to include 'Album Reviews'. This will allow the audience to interact, as they're reviewing their favourite albums.

 

AUDIENCE PROFILE

My target audience range is from 16-25, and it’ll appeal to those who like different styles of music, because I believe that with this age range, a niche genre may not appeal to the range of demogrpahic. Therefore, the 2 print magazines will include 2 different genres, and the website will include different genres of music also.

Genres will include;

• Rap/RnB
• My Inspo of the ‘rapper’ is a black, male artist, such as : Dave, Stormzy, Knucks etc.
• Im using Matthew, he plays the piano and guitar, so I can also use his musical skills to add in the website/ Have shots of him playing these instruments etc.

• RNB Girl band
• My Inspo of the ‘girl band’ is FLO
• FLO is a girl band that consists of 3 girls, and their demographic relates to a young female audience of 16-23 . They are also all people of colour, so I will also replicate this by having different ethnicities 
• e.g Grace+Kendra - Nigerian & Kotryna - Lithuanian

MAIN INSPIRATION:

 

left : inspo is FLO, girl band idea , right : inspo is eminem, RnB/Rapper idea

Primary and Secondary Audience

 PRIMARY AUDIENCE:

Name : Esther Enirayetan

Name : Kotryna Baronaite

Age : 17

Occupation : ALevel Student, Entrepreneur, Retail Worker

Psychometric Group : The explorer, The reformer

Interests : Music, Concerts, Fashion, Sport

Favourite music genre : RnB, Rap, Hip-Hop

Application to brief : Kotryna loves listening to music, she also goes to concerts a lot and has an understanding of different music genres. She also owns a clothing brand, which she models for, and also designs. I chose her to be apart of my NEA, as she isn't afraid of the camera, and she can embody her position, as she listens to music that fits her position - RnB/Hip-Hop.

Name : Kendra Nuwogu

Age : 17

Occupation : Film Student

Psychometric Group : The explorer, The reformer, The mainstreamer

Interests : Music, Travel, Fashion, Directing, Acting, Social Media 

Favourite music genre : RnB, Rap, Hip-Hop

Application to brief : Kendra attends a film academy, so she is very familiar with directing, editing, filming and acting. She also loves singing, so she is able to get into 'character', also, this will be helpful for performance shots as well as videos that could be used in the website 

SECONDARY AUDIENCE:

Name : Matthew Enirayetan

Age : 19

Occupation : University Student, Retail Worker

Psychometric Group : The explorer, The reformer, The mainstreamer

Interests : Guitar, Music, Travel, Sports, Engineering 

Favourite music genre : Gospel, RnB, Rap

Application to brief : Matthew is very skilled in piano and electric guitar. This will be useful as for the performance shots, he is able to accurately execute it. He also listens to a lot of RnB and Rap music, so he is able to convey and act out what he normally listens to, it isn't foreign to him and he is comfrotable with it.

Name : Grace Enirayetan

Age : 22

Occupation : University Student, Influencer, Retail Worker

Psychometric Group : The succeeder, The explorer

Interests : Music, Vlogging, Fashion, Social Media, Travel

Favourite music genres : RnB, Rap, Gospel

Application to brief :  Grace has a vast interest in different styles of music, and often goes to a lot of concerts with her friends. She also loves the camera attention! This is shown as she was part of an EE ad campaign, she's also modelled for some of her friends brands. She can adapt to any style and execute it well!